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Reimagining British Luxury
Jaguar Land Rover (JLR), the UK’s largest car manufacturer, is undergoing a sweeping transformation to become a fully electric, modern luxury carmaker. Anchored in the West Midlands, JLR’s bold vision represents one of the most ambitious industrial reinventions in British automotive history.
Under its “Reimagine” strategy, JLR is investing £15 billion over five years to electrify its product line, modernise manufacturing, and lead the premium electric vehicle (EV) segment globally.
Solihull & Wolverhampton: At the Heart of Electric Production
The West Midlands is central to JLR’s electric future. Key initiatives include:
Solihull Assembly Plant
- Home to JLR’s next-generation electric Range Rover and Range Rover Sport
- Future site of the all-electric Jaguar models, reimagined as ultra-premium electric vehicles
- Upgraded with cutting-edge EV production lines, supported by AI-driven manufacturing and smart automation
Wolverhampton Engine Manufacturing Centre (EMC)
- Transitioning from internal combustion to electric powertrain production
- Will house the company’s new Electric Propulsion Manufacturing Centre, making inverters, batteries, and drive units for JLR’s next-gen EVs
Together, these facilities position the West Midlands as a national anchor for EV innovation and high-value green manufacturing.
What’s Coming: JLR’s Electric Line-Up
By 2025, Jaguar will become a pure-electric brand, debuting an all-new luxury GT as the first model in its EV renaissance. Meanwhile, Land Rover will electrify its iconic nameplates, including:
- Range Rover Electric – arriving in 2025
- Defender Electric – part of the mid-to-late decade line-up
- Discovery and Velar – future EV variants in development
These vehicles will combine classic British design with zero-emission performance, reinforcing JLR’s heritage while aligning with global climate targets.
Leading the Luxury EV Market — Sustainably
JLR’s electric transformation is rooted in more than just product, it’s a shift in business philosophy. With sustainability at its core, the strategy includes:
- Net-zero carbon across supply chain and operations by 2039
- 100% renewable energy at UK manufacturing sites
- Circular economy principles, including battery recycling and low-impact material sourcing
By aligning luxury with environmental responsibility, JLR is defining what the future of premium mobility should look like.
A Legacy Reinvented
For over 75 years, Jaguar and Land Rover have been symbols of British craftsmanship and innovation. Today, they are charting a new course; one that embraces electrification, champions sustainability, and secures the future of UK automotive manufacturing.
